Use of computer-generated images and conjoint analysis to investigate sensory expectations

被引:97
作者
Deliza, R [1 ]
MacFie, H
Hedderley, D
机构
[1] EMBRAPA, BR-23020470 Rio De Janeiro, RJ, Brazil
[2] BBSRC, Food Res Inst, Norwich, Norfolk, England
[3] Crop & Food Res, Palmerston North, New Zealand
关键词
D O I
10.1111/j.1745-459X.2003.tb00401.x
中图分类号
TS2 [食品工业];
学科分类号
0832 ;
摘要
Consumers unfamiliar with passion-fruit juice were presented with 24 computer generated package images on which six packaging factors (background color, picture, information, brand, language and shape) had been manipulated and asked to give scores for six expected sensory attributes (sweetness, pureness, sharpness, refreshing, freshness, naturalness) and liking. Significant effects were obtained for each attribute, with background color and information being the most important. Consumers varying in Need For Cognition (NFC) were affected differently by the investigated features of the package. High NFC individuals used less of the packaging factors than low NFC subjects did.
引用
收藏
页码:465 / 486
页数:22
相关论文
共 77 条
[1]  
Acebrón LB, 2000, FOOD QUAL PREFER, V11, P229
[2]   INFLUENCE OF BEER BRAND IDENTIFICATION ON TASTE PERCEPTION [J].
ALLISON, RI ;
UHL, KP .
JOURNAL OF MARKETING RESEARCH, 1964, 1 (03) :36-39
[3]   CONSUMER DISSATISFACTION - EFFECT OF DISCONFIRMED EXPECTANCY ON PERCEIVED PRODUCT PERFORMANCE [J].
ANDERSON, RE .
JOURNAL OF MARKETING RESEARCH, 1973, 10 (01) :38-44
[4]   CHILDRENS FOOD PREFERENCES AND GENETIC SENSITIVITY TO THE BITTER TASTE OF 6-NORMAL-PROPYLTHIOURACIL (PROP) [J].
ANLIKER, JA ;
BARTOSHUK, L ;
FERRIS, AM ;
HOOKS, LD .
AMERICAN JOURNAL OF CLINICAL NUTRITION, 1991, 54 (02) :316-320
[5]  
[Anonymous], AM DEMOGRAPHICS
[6]   AUDIENCE RESPONSE AS A HEURISTIC CUE IN PERSUASION [J].
AXSOM, D ;
YATES, S ;
CHAIKEN, S .
JOURNAL OF PERSONALITY AND SOCIAL PSYCHOLOGY, 1987, 53 (01) :30-40
[7]   Need for cognition and response mode in the active construction of an information domain [J].
Bailey, JR .
JOURNAL OF ECONOMIC PSYCHOLOGY, 1997, 18 (01) :69-85
[8]  
Bartoshuk L. M., 1993, Food Quality and Preference, V4, P21, DOI 10.1016/0950-3293(93)90310-3
[9]   Effect of liking, information and consumer characteristics on purchase intention and willingness to pay more for a fat spread with a proven health benefit [J].
Bower, JA ;
Saadat, MA ;
Whitten, C .
FOOD QUALITY AND PREFERENCE, 2003, 14 (01) :65-74
[10]   WRAPPER INFLUENCE ON THE PERCEPTION OF FRESHNESS IN BREAD [J].
BROWN, RL .
JOURNAL OF APPLIED PSYCHOLOGY, 1958, 42 (04) :257-260