Testing media richness theory in the new media: The effects of cues, feedback, and task equivocality

被引：505

作者：

Dennis, AR ^{[1
]}

Kinney, ST

机构：

[1] Univ Georgia, Terry Coll Business, Dept Management, Athens, GA 30602 USA

[2] Williams Power Co, Waynesboro, GA 30830 USA

来源：

INFORMATION SYSTEMS RESEARCH | 1998年 / 9卷 / 03期

关键词：

media richness theory; information cues; feedback; equivocality; videoconferencing; group support system;

D O I：

10.1287/isre.9.3.256

中图分类号：

G25 [图书馆学、图书馆事业]; G35 [情报学、情报工作];

学科分类号：

1205 ; 120501 ;

摘要：

Media richness theory argues that performance improves when team members use "richer" media for equivocal tasks. This experiment studied the effects of media richness on decision making in two-person teams using "new media" (i.e., computer-mediated and video communication). Media richness was varied based on multiplicity of cues and immediacy of feedback. Subjects perceived differences in richness due to both rues and feedback, but matching richness to task equivocality did not improve decision quality, decision time, consensus change, or communication satisfaction. Use of media providing fewer cues (i.e., computer mediated communication) led to slower decisions and more so for the less equivocal task. In short the results found no support for the central proposition of media richness theory; matching media richness to task equivocality did not improve performance.

引用

页码：256 / 274

页数：19

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