Do voluntary biotechnology labels matter to the consumer? Evidence from the fluid milk market

被引:22
作者
Kiesel, K [1 ]
Buschena, D
Smith, V
机构
[1] Univ Calif Berkeley, Dept Agr & Resource Econ, Berkeley, CA 94720 USA
[2] Montana State Univ, Bozeman, MT 59717 USA
关键词
biotechnology; random utility; scanner data; search; voluntary labeling;
D O I
10.1111/j.1467-8276.2005.00729.x
中图分类号
F3 [农业经济];
学科分类号
0202 ; 020205 ; 1203 ;
摘要
This article examines the effects on the demand of voluntary labeling for the use of genetically modified growth hormone for retail fluid milk using supermarket scanner data. Retail fluid milk tracks one of the first biotechnology products approved, is fairly standardized and ubiquitous, and allows for cross-sectional differentiation between labeled and unlabeled products and between conventional and organic brands. The results indicate that voluntary labeling increases the demand for recombinant bovine growth hormone free milk. In addition, the estimated effects of labeling appear to have increased over time.
引用
收藏
页码:378 / 392
页数:15
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