Understanding internet adoption as telecommunications behavior

The present study profiles Internet adopters in terms of social locators, media use habits, and their orientation toward adopting new technologies. Findings, in terms of demographics and technology uses, offer some support for the early adopter profiles derived from diffusion theory. Although results rail to confirm our expectation that attitudinal variables or those served by online technology are more explanatory than demographics, we were able to identify technology and media use orientations that differentiate those with and without Internet access.