Information asymmetry, pricing strategy and firm's performance in the retailer- multi-channel manufacturer supply chain

被引：77

作者：

Yan, Ruiliang ^{[1
]}

Pei, Zhi ^{[1
]}

机构：

[1] Indiana Univ NW, Sch Business & Econ, Gary, IN 46408 USA

来源：

JOURNAL OF BUSINESS RESEARCH | 2011年 / 64卷 / 04期

关键词：

Online marketing; Asymmetric information; Information sharing; Retailing; Supply chain management; Game theory; E-COMMERCE; CHANNEL; MODEL;

D O I：

10.1016/j.jbusres.2010.11.006

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

In this research paper, we assume a retailer-multi-channel manufacturer (with online and traditional retail channels) supply chain where both the multi-channel manufacturer and the retailer have private information about the state of consumer demand. In this setting, we examine the effect of an information sharing strategy on both firms' performance. Our results show that the multi-channel manufacturer always benefits from an information sharing strategy. When the product is highly compatible with the online channel, information sharing becomes much more valuable to the multi-channel manufacturer. On the other hand, the retailer's performance is not impacted by an information sharing strategy. Thus, a bargaining model is utilized to implement profit sharing for the multi-channel manufacturer and retailer so that an information sharing equilibrium can be reached. Based on our results, we derive optimal market strategies and identify probable paths of future research. (C) 2010 Elsevier Inc. All rights reserved.

引用

页码：377 / 384

页数：8

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