A "mix of attributes" approach to the study of media effects and new communication technologies

被引：100

作者：

Eveland, WP ^{[1
]}

机构：

[1] Ohio State Univ, Sch Journalism & Commun, Columbus, OH 43210 USA

来源：

JOURNAL OF COMMUNICATION | 2003年 / 53卷 / 03期

关键词：

D O I：

10.1111/j.1460-2466.2003.tb02598.x

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

The purpose of this article is to discuss the media effects approach broadly, to point out limitations the traditional approach imposes on the field, and to discuss a "mix of attributes" approach with a focus on the study of "new" technologies for the dissemination of news. It is argued that the mix of attributes approach would better serve to advance both theory and empirical research, not only in the area of new media technologies, but also for more traditional media effects research.

引用

页码：395 / 410

页数：16

共 41 条

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