The recycling cycle: An empirical examination of consumer waste recycling and recycling shopping behaviors

被引：79

作者：

Biswas, A ^{[1
]}

Licata, JW

McKee, D

Pullig, C

Daughtridge, C

机构：

[1] Louisiana State Univ, Dept Mkt, Baton Rouge, LA 70803 USA

[2] Univ Virginia, McIntire Sch Commerce, Dept Mkt, Charlottesville, VA 22903 USA

来源：

JOURNAL OF PUBLIC POLICY & MARKETING | 2000年 / 19卷 / 01期

关键词：

D O I：

10.1509/jppm.19.1.93.16950

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

The findings of this research indicate that attitude toward recycling has a significant effect on waste recycling and recycling shopping behaviors. In addition, affect, past behavior, and subjective norm explain significant incremental variance in the two types of recycling behaviors. Moderator analyses show that for waste recycling behavior affect plays a lesser role when the strength of attitude toward recycling is strong, and vice-versa. Finally the authors find a significant correlation between waste recycling behavior and recycling shopping behavior. The authors discuss managerial and public policy issues based on these findings.

引用

页码：93 / 105

页数：13

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