Developing mission statements which work

A mission statement is potentially an invaluable tool for formulating and implementing an organization's strategy. This article reports on a survey of large Candian firms to determine the prevalence of mission statements and how they are created and used. Most large firms had a mission statement, the top management group was most involved in its creation, it was used for a variety of purposes, and the majority of firms were satisfied with the statement and the process they had used to create it. Copyright (C) Elsevier Science Ltd