Cultural Sharing in a Global Village: Evidence for Extracultural Cognition in European Americans

The authors examined the effects of exposure to foreign cultural environments and symbols on decision making among European Americans. Although European Americans predicted change less frequently than East Asians did (Pilot Study A), European Americans anticipated greater change when primed with East Asian culturally-laden locations (Pilot Study B and Study 1) and the East Asian yin-yang symbol (Studies 2-7). These effects held in the domains of stock prediction and weather forecasting and were stronger the more familiar European Americans were with the cultural primes, and the longer they had spent overseas. Together, these findings suggest that familiar culturally-laden cues sometimes prime people within one cultural milieu to make so-called extracultural judgments.