Export market-oriented activities: Their antecedents and performance consequences

被引：228

作者：

Cadogan, JW ^{[1
]}

Diamantopoulos, A

Siguaw, JA

机构：

[1] Aston Univ, Sch Business, Birmingham B4 7ET, W Midlands, England

[2] Univ Loughborough, Sch Business, Loughborough, Leics, England

[3] Cornell Univ, Sch Hotel Adm, Ithaca, NY 14853 USA

来源：

JOURNAL OF INTERNATIONAL BUSINESS STUDIES | 2002年 / 33卷 / 03期

关键词：

D O I：

10.1057/palgrave.jibs.8491036

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This paper extends the study of market orientation into the international arena by developing and testing hypotheses relating to the antecedents to and consequences of market-oriented activities in firms' export operations. Export experience, export dependence and coordinating capabilities were found to be positively related to export market-oriented activities. In turn, export market-oriented activities were positively associated with aspects of export performance.

引用

页码：615 / 626

页数：12

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