ASSESSING ADVANTAGE - A FRAMEWORK FOR DIAGNOSING COMPETITIVE SUPERIORITY

被引：1060

作者：

DAY, GS ^{[1
]}

WENSLEY, R ^{[1
]}

机构：

[1] UNIV WARWICK,MKT,COVENTRY CV4 7AL,W MIDLANDS,ENGLAND

来源：

JOURNAL OF MARKETING | 1988年 / 52卷 / 02期

关键词：

D O I：

10.2307/1251261

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：1 / 20

页数：20

共 87 条

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