The diffusion of successive generations of a technology: A more general model

In many cases of technological development, successive generations of a technology evolve, each more efficient than its predecessor. It has been assumed when modeling and forecasting the adoption of these technologies that the market reaction to each generation was similar. Using the terminology of the Bass model, this similarity is encapsulated in the assumption that the coefficients of innovation and imitation are constant. New data for two and three generations of mobile telephone technology from eleven countries are modeled. The modeling framework used-simultaneous estimation for successive generations using a full information maximum likelihood procedure-demonstrates that, in most cases, the hypothesis of constant coefficients can be rejected. Use of a model with changing coefficients is shown to considerably improve forecasting performance. These results were reinforced by analysis of data for four generations of IBM mainframes. (C) 1997 Elsevier Science Inc.