Strong coupling of molecular electronic states with tunable surface plasmon resonances is used to control electronic energy redistribution pathways in molecules adsorbed on a silver film. Ultrafast excitation of porphyrinic molecular J aggregates into the S-2 state is followed by a second pulse of varying incident wave vector to produce a tunable plasmon in the film. When the plasmon overlaps the S-1 state, energy flows from S-2 to S-1 at high efficiency. If the plasmon hybridizes with the S-2 state, the excitation remains in the S-2 vibrational manifold during quenching to the ground state. These results could have significant impact on the design of active molecular devices.