Understanding the role of an IT artifact in online service continuance: An extended perspective of user satisfaction

被引:140
作者
Kang, Young Sik [2 ]
Lee, Heeseok [1 ]
机构
[1] Korea Adv Inst Sci & Technol, Coll Business, Seoul 130012, South Korea
[2] Myongji Univ, Sch Business Adm, Seoul 120728, South Korea
关键词
Continued IS use; Online service; IT artifact; User satisfaction; Computer anxiety; Social network service; INFORMATION-SYSTEMS SUCCESS; EXPECTATION-CONFIRMATION MODEL; TECHNOLOGY ACCEPTANCE MODEL; CUSTOMER SATISFACTION; COMPUTER ANXIETY; SELF-SERVICE; INTRINSIC MOTIVATION; USAGE BEHAVIOR; PERCEIVED EASE; MCLEAN MODEL;
D O I
10.1016/j.chb.2009.11.006
中图分类号
B84 [心理学];
学科分类号
04 ; 0402 ;
摘要
Given increasing investment in an IT (information technology) artifact (i.e., online service website), it is becoming important to retain existing customers. In order to help link website design and investment decisions to the strategy for retaining customers, we propose a model by extending the user satisfaction perspective into research on online service continuance. We empirically tested the model within the context of a social network service. The analysis results found that website information satisfaction and system satisfaction play key roles in forming continuance intention through perceived usefulness and perceived enjoyment. It is also noted that computer anxiety serves as an important moderator toward continuance intention. Theoretical and practical implications are offered for better understanding of the role of the IT artifact in online service post-adoption phenomena. (C) 2009 Elsevier Ltd. All rights reserved.
引用
收藏
页码:353 / 364
页数:12
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