Interactivity potentials and usage of German press-title web sites: An empirical investigation

被引：12

作者：

Gerpott, TJ ^{[1
]}

Wanke, H ^{[1
]}

机构：

[1] Univ Duisburg Essen, Dept Business Adm, D-47057 Duisburg, Germany

来源：

JOURNAL OF MEDIA ECONOMICS | 2004年 / 17卷 / 04期

关键词：

D O I：

10.1207/s15327736me1704_1

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

There is little empirical research to support the assumption that a higher degree of interactivity offered by popular press-title Web sites is positively related to frequency and extent of their usage. This study analyzes various facets of interactivity offered by 101 German-speaking press-title sites and their correlations with site-usage criteria. Findings suggest that, although specific interactivity features of online newspaperWeb sites and a newspaper site's overall interactivity are significantly related to site-usage frequency and intensity metrics, interactivity facets of online magazines are not.

引用

页码：241 / 260

页数：20

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