Retail branding and customer loyalty: an overview

被引：81

作者：

Grewal, D

Levy, M

Lehmann, DR

机构：

[1] Columbia Univ, New York, NY 10027 USA

[2] Babson Coll, Babson Pk, MA 02457 USA

来源：

JOURNAL OF RETAILING | 2004年 / 80卷 / 04期

关键词：

D O I：

10.1016/j.jretai.2004.10.001

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：IX / XII

页数：4

共 16 条

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