TESTING ALTERNATIVE ECONOMETRIC-MODELS ON THE EXISTENCE OF ADVERTISING THRESHOLD EFFECT

被引：26

作者：

BEMMAOR, AC

机构：

来源：

JOURNAL OF MARKETING RESEARCH | 1984年 / 21卷 / 03期

关键词：

D O I：

10.2307/3151606

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：298 / 308

页数：11

共 36 条

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