TESTING ALTERNATIVE ECONOMETRIC-MODELS ON THE EXISTENCE OF ADVERTISING THRESHOLD EFFECT

被引：26

作者：

BEMMAOR, AC

机构：

来源：

关键词：

D O I：

10.2307/3151606

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：298 / 308

页数：11

共 36 条

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[16]

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LEFFLER, KB .

[19]

KRUGMAN HE, 1972, J ADVERTISING RES, V12, P11

[20]

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