DEVELOPING HI-TECH INDUSTRIAL-PRODUCTS FOR WORLD MARKETS

被引：15

作者：

AYAL, I ^{[1
]}

RABAN, J ^{[1
]}

机构：

[1] TEL AVIV UNIV,INTEREDISCIPLINARY CTR TECHNOL FORECASTING,IL-69978 TEL AVIV,ISRAEL

来源：

IEEE TRANSACTIONS ON ENGINEERING MANAGEMENT | 1990年 / 37卷 / 03期

关键词：

hi-tech exports; hi-tech product development; new product success factors; Product innovation process; R&D marketing interface;

D O I：

10.1109/17.104286

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

The innovation process for 81 industrial products, developed and launched internationally by 55 Israeli electronic and chemical manufacturers between 1980–1985 was investigated. Performance of 25 preparatory marketing activities listed in the context of an innovation process model was studied. Factor analysis and cluster analysis were used to identify four total activity patterns. These patterns were found to be significantly correlated with economic success: best performers were the clusters identified as market guided developers and systematic planners. While the preparatory marketing activity patterns are related to firm characteristics, market/product characteristics and technological process characteristics the major inter-cluster differences appear to arise from managerial practice and market strategy rather than external characteristics. © 1990 IEEE

引用

页码：177 / 184

页数：8

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