HEDONIC REACTIONS TO DISCONFIRMATION OF PRODUCT PERFORMANCE EXPECTATIONS - SOME MODERATING CONDITIONS

被引：25

作者：

OLIVER, RL ^{[1
]}

机构：

[1] UNIV KENTUCKY,DEPT BUSINESS ADM,LEXINGTON,KY 40506

来源：

关键词：

D O I：

10.1037/0021-9010.61.2.246

中图分类号：

B849 [应用心理学];

学科分类号：

040203 ;

摘要：

引用

页码：246 / 250

页数：5

共 16 条

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WEAVER, D ;

BRICKMAN, P .