MEASURING VARIETY-SEEKING AND REINFORCEMENT BEHAVIORS USING PANEL DATA

[11] BALANCE MODEL FOR EVALUATING SUBSETS OF MULTI-ATTRIBUTED ITEMS [J]. MANAGEMENT SCIENCE, 1976, 22 (05) : 528 - 539

[12] BRAND CHOICE AS A PROBABILITY PROCESS [J]. JOURNAL OF BUSINESS, 1962, 35 (01) : 43 - 56

[13] APPLICATION OF A COMPOSITE STOCHASTIC-MODEL OF BRAND CHOICE [J]. JOURNAL OF MARKETING RESEARCH, 1979, 16 (02) : 258 - 266

[14] MARKET SHARE MODELS AS APPROXIMATORS OF AGGREGATED HETEROGENEOUS BRAND CHOICE BEHAVIOR [J]. MANAGEMENT SCIENCE, 1978, 24 (13) : 1404 - 1416

[15] Givon M., 1984, MARKET SCI, V3, P1, DOI [DOI 10.1287/MKSC.3.1.1, 10.1287/mksc.3.1.1]

[16] Guadagni PM, 1983, MARKETING SCI, V27, P29, DOI DOI 10.1287/MKSC.2.3.203

[17] A Study of Brand Loyalty [J]. JOURNAL OF APPLIED PSYCHOLOGY, 1944, 28 (01) : 16 - 27

[18] Jacoby J., 1978, BRAND LOYALTY MEASUR

[19] BRAND CHOICE INERTIA AS ONE ASPECT OF THE NOTION OF BRAND LOYALTY [J]. MANAGEMENT SCIENCE, 1979, 25 (07) : 671 - 682

[20] JEULAND AP, 1978, SERIES AM MARKETING, V43

[11] BALANCE MODEL FOR EVALUATING SUBSETS OF MULTI-ATTRIBUTED ITEMS [J]. MANAGEMENT SCIENCE, 1976, 22 (05) : 528 - 539

[12] BRAND CHOICE AS A PROBABILITY PROCESS [J]. JOURNAL OF BUSINESS, 1962, 35 (01) : 43 - 56

[13] APPLICATION OF A COMPOSITE STOCHASTIC-MODEL OF BRAND CHOICE [J]. JOURNAL OF MARKETING RESEARCH, 1979, 16 (02) : 258 - 266

[14] MARKET SHARE MODELS AS APPROXIMATORS OF AGGREGATED HETEROGENEOUS BRAND CHOICE BEHAVIOR [J]. MANAGEMENT SCIENCE, 1978, 24 (13) : 1404 - 1416

[15] Givon M., 1984, MARKET SCI, V3, P1, DOI [DOI 10.1287/MKSC.3.1.1, 10.1287/mksc.3.1.1]

[16] Guadagni PM, 1983, MARKETING SCI, V27, P29, DOI DOI 10.1287/MKSC.2.3.203

[17] A Study of Brand Loyalty [J]. JOURNAL OF APPLIED PSYCHOLOGY, 1944, 28 (01) : 16 - 27

[18] Jacoby J., 1978, BRAND LOYALTY MEASUR

[19] BRAND CHOICE INERTIA AS ONE ASPECT OF THE NOTION OF BRAND LOYALTY [J]. MANAGEMENT SCIENCE, 1979, 25 (07) : 671 - 682

[20] JEULAND AP, 1978, SERIES AM MARKETING, V43