AN ETHICAL ANALYSIS OF DECEPTION IN ADVERTISING

被引：29

作者：

CARSON, TL

WOKUTCH, RE

COX, JE

机构：

[1] VIRGINIA POLYTECH INST & STATE UNIV,MANAGEMENT,BLACKSBURG,VA 24061

[2] ILLINOIS STATE UNIV,MANAGEMENT & MKT,NORMAL,IL 61761

来源：

关键词：

D O I：

10.1007/BF00383562

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：93 / 104

页数：12

共 30 条

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[12]

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[13]

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[14] DECEPTION IN ADVERTISING - CONCEPTUAL APPROACH [J].

GARDNER, DM .

[15]

GARDNER DM, 1976, J ADVERTISING, V5, P5

[16]

HAEFNER JE, 1972, 3RD P ASS CONS RES A, V17, P356

[17]

HAEFNER JE, 1972, THESIS U MINNESOTA M

[18]

Hulbert James, 1973, ADVERTISING PUBLIC I

[19]

ISIKOFF M, 1983, WASHINGTON POST 1022, pA7

[20]

ISIKOFF M, 1983, WASHINGTON POST 0813, pA1