NEW PRODUCT FORECASTING

被引:16
作者
ASSMUS, G [1 ]
机构
[1] INSEAD,F-77305 FONTAINEBLEAU,FRANCE
关键词
D O I
10.1002/for.3980030202
中图分类号
F [经济];
学科分类号
02 ;
摘要
引用
收藏
页码:121 / 138
页数:18
相关论文
共 75 条
[1]   EXTENDED ALGORITHM FOR OPTIMAL PRODUCT POSITIONING [J].
ALBERS, S .
EUROPEAN JOURNAL OF OPERATIONAL RESEARCH, 1979, 3 (03) :222-231
[2]  
Albers S., 1979, Zeitschrift fur Operations Research, Serie A (Theorie), V23, P127, DOI 10.1007/BF01951547
[3]   IDENTIFICATION OF DETERMINANT ATTRIBUTES - COMPARISON OF METHODS [J].
ALPERT, MI .
JOURNAL OF MARKETING RESEARCH, 1971, 8 (02) :184-191
[4]  
Amstutz A. E., 1967, COMPUTER SIMULATION
[5]   NEWPROD - DESIGN AND IMPLEMENTATION OF A NEW PRODUCT MODEL [J].
ASSMUS, G .
JOURNAL OF MARKETING, 1975, 39 (01) :16-23
[6]  
ASSMUS G, 1981, MARKETING DECISION M
[7]   NEW PRODUCT GROWTH FOR MODEL CONSUMER DURABLES [J].
BASS, FM .
MANAGEMENT SCIENCE SERIES A-THEORY, 1969, 15 (05) :215-227
[8]   SOME PROBLEMS IN USING DIFFUSION MODELS FOR NEW PRODUCTS [J].
BERNHARD.I ;
MACKENZI.KD .
MANAGEMENT SCIENCE SERIES B-APPLICATION, 1972, 19 (02) :187-200
[9]   STRUCTURE OF CONSUMER CHOICE PROCESSES [J].
BETTMAN, JR .
JOURNAL OF MARKETING RESEARCH, 1971, 8 (04) :465-471
[10]  
BLACKBURN JD, 1982, TIMS STUDIES MANAGEM, V18, P43