NEWPROD - DESIGN AND IMPLEMENTATION OF A NEW PRODUCT MODEL

被引：17

作者：

ASSMUS, G ^{[1
]}

机构：

[1] DARTMOUTH COLL, AMOS TUCK SCH, HANOVER, NH 03755 USA

来源：

关键词：

D O I：

10.2307/1250798

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：16 / 23

页数：8

共 13 条

[1] ASSMUS G, 1973, EVALUATING CHANGE MA
[2] ASSMUS G, 1973, ADV APPLYING TEACHIN, P317
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BASS, FM
[J]. MANAGEMENT SCIENCE SERIES A-THEORY, 1969, 15 (05): : 215 - 227
[4] BERNHARDT I, 1972, MANAGE SCI, V19, P115
[5] NEW PRODUCT DECISIONS BY MARKETING EXECUTIVES - COMPUTER-CONTROLLED EXPERIMENT
CARDOZO, RN
ROSS, I
RUDELIUS, W
[J]. JOURNAL OF MARKETING, 1972, 36 (01) : 10 - 16
[6] PREDICTION OF NEW PRODUCT PERFORMANCE - ANALYTICAL APPROACH
CLAYCAMP, HJ
LIDDY, LE
[J]. JOURNAL OF MARKETING RESEARCH, 1969, 6 (04) : 414 - 420
[7] LEARNER DB, 1968, APPLICATIONS SCIENCE, P151
[8] MODELS AND MANAGERS - CONCEPT OF A DECISION CALCULUS
LITTLE, JDC
[J]. MANAGEMENT SCIENCE SERIES B-APPLICATION, 1970, 16 (08): : B466 - B485
[9] MASSY WF, 1968, APPL SCI MARKETING M, P85
[10] USE OF CONSUMER PANELS FOR BRAND-SHARE PREDICTION
PARFITT, JH
COLLINS, BJK
[J]. JOURNAL OF MARKETING RESEARCH, 1968, 5 (02) : 131 - 145