TELEVISION-NEWS VIEWING AND NETWORK AFFILIATION CHANGES

被引：15

作者：

WAKSHLAG, JJ

AGOSTINO, DE

TERRY, HA

DRISCOLL, P

RAMSEY, B

机构：

来源：

JOURNAL OF BROADCASTING | 1983年 / 27卷 / 01期

关键词：

D O I：

10.1080/08838158309386472

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

引用

页码：53 / 68

页数：16

共 18 条

[1]

BITTNER JR, 1980, BROADCASTING

[2]

BRUNO AV, 1973, J ADVERTISING RES, V13, P33

[3]

DARMON RY, 1976, J ADVERTISING RES, V16, P17

[4]

EHRENBERG ASC, 1968, J ADVERTISING RES, V8, P55

[5] EVALUATION OF TELEVISION PROGRAM CONTENT FOR PURPOSE OF PROMOTIONAL SEGMENTATION [J].

GENSCH, DH ;

RANGANAT.B .

JOURNAL OF MARKETING RESEARCH, 1974, 11 (04) :390-398

[6]

Goodhardt G.J., 1975, TELEVISION AUDIENCE

[7]

HEAD SW, 1976, BROADCASTING AM

[8] DUPLICATION OF VIEWING LAW AND TELEVISION MEDIA SCHEDULE EVALUATION [J].

HEADEN, RS ;

KLOMPMAKER, JE ;

RUST, RT .

JOURNAL OF MARKETING RESEARCH, 1979, 16 (03) :333-340

[9] CONTENT DUPLICATION BY NETWORKS IN COMPETING EVENING NEWSCASTS [J].

LEMERT, JB .

JOURNALISM QUARTERLY, 1974, 51 (02) :238-244

[10]

MCNEMAR Q, 1969, PSYCHOL STAT, P255

← 1 2 →