A DYNAMIC-MODEL FOR STRATEGICALLY ALLOCATING RETAIL SPACE

[1] MATHEMATICAL-MODEL FOR SIMULTANEOUSLY DETERMINING OPTIMAL BRAND-COLLECTION AND DISPLAY-AREA ALLOCATION [J]. OPERATIONS RESEARCH, 1974, 22 (01) : 13 - 21

[2] BUZZELL RD, 1965, PRODUCT PROFITABILIT

[3] ECONOMETRIC MEASUREMENT OF DURATION OF ADVERTISING EFFECT ON SALES [J]. JOURNAL OF MARKETING RESEARCH, 1976, 13 (04) : 345 - 357

[4] CORSTJENS M, 1981, MGMT SCI, V28

[5] CURHAN RC, 1973, J MARKETING, V37, P54

[6] DAVIDSON WR, 1976, HARVARD BUS REV, V54, P89

[7] ENGEL JF, 1973, CONSUMER BEHAVIOR

[8] HANSEN P, 1979, EUR J OPER RES, V3, P58

[9] Kotler P., 1971, MARKETING DECISION M

[10] LEE W, 1966, MARKETING KEYS PROFI, P523

[1] MATHEMATICAL-MODEL FOR SIMULTANEOUSLY DETERMINING OPTIMAL BRAND-COLLECTION AND DISPLAY-AREA ALLOCATION [J]. OPERATIONS RESEARCH, 1974, 22 (01) : 13 - 21

[2] BUZZELL RD, 1965, PRODUCT PROFITABILIT

[3] ECONOMETRIC MEASUREMENT OF DURATION OF ADVERTISING EFFECT ON SALES [J]. JOURNAL OF MARKETING RESEARCH, 1976, 13 (04) : 345 - 357

[4] CORSTJENS M, 1981, MGMT SCI, V28

[5] CURHAN RC, 1973, J MARKETING, V37, P54

[6] DAVIDSON WR, 1976, HARVARD BUS REV, V54, P89

[7] ENGEL JF, 1973, CONSUMER BEHAVIOR

[8] HANSEN P, 1979, EUR J OPER RES, V3, P58

[9] Kotler P., 1971, MARKETING DECISION M

[10] LEE W, 1966, MARKETING KEYS PROFI, P523