CONSUMER PSYCHOLOGY

被引：16

作者：

COHEN, JB ^{[1
]}

CHAKRAVARTI, D ^{[1
]}

机构：

[1] UNIV ARIZONA, KARL ELLER GRAD SCH MANAGEMENT, TUCSON, AZ 85721 USA

来源：

ANNUAL REVIEW OF PSYCHOLOGY | 1990年 / 41卷

关键词：

D O I：

10.1146/annurev.psych.41.1.243

中图分类号：

B84 [心理学];

学科分类号：

04 ; 0402 ;

摘要：

引用

页码：243 / 288

页数：46

共 364 条

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AAKER, DA ;

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[2] CAUSES OF IRRITATION IN ADVERTISING [J].

AAKER, DA ;

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[3] MULTIPLE DETERMINANTS AND EFFECT SIZE [J].

AHADI, S ;

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[4]

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[6] DIMENSIONS OF CONSUMER EXPERTISE [J].

ALBA, JW ;

HUTCHINSON, JW .

JOURNAL OF CONSUMER RESEARCH, 1987, 13 (04) :411-454

[7] EFFECTS OF CONTEXT AND PART-CATEGORY CUES ON RECALL OF COMPETING BRANDS [J].

ALBA, JW ;

CHATTOPADHYAY, A .

JOURNAL OF MARKETING RESEARCH, 1985, 22 (03) :340-349

[8] SALIENCE EFFECTS IN BRAND RECALL [J].

ALBA, JW ;

CHATTOPADHYAY, A .

JOURNAL OF MARKETING RESEARCH, 1986, 23 (04) :363-369

[9]

Allen C. T., 1988, ADV CONSUM RES, V15, P226

[10] A CLOSER LOOK AT CLASSICAL-CONDITIONING [J].

ALLEN, CT ;

MADDEN, TJ .

JOURNAL OF CONSUMER RESEARCH, 1985, 12 (03) :301-315

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