CONSUMER PSYCHOLOGY

被引：16

作者：

COHEN, JB ^{[1
]}

CHAKRAVARTI, D ^{[1
]}

机构：

[1] UNIV ARIZONA, KARL ELLER GRAD SCH MANAGEMENT, TUCSON, AZ 85721 USA

来源：

ANNUAL REVIEW OF PSYCHOLOGY | 1990年 / 41卷

关键词：

D O I：

10.1146/annurev.psych.41.1.243

中图分类号：

B84 [心理学];

学科分类号：

04 ; 0402 ;

摘要：

引用

页码：243 / 288

页数：46

共 364 条

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[87] PRINT AD RECOGNITION READERSHIP SCORES - AN INFORMATION-PROCESSING PERSPECTIVE [J].

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[88]

FIRAT AF, 1987, ADV CONSUM RES, V14, P342

[89]

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[90]

Fishbein M, 1975, BELIEF ATTITUDE INTE

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