EFFECTIVENESS OF MULTIPLE REQUEST STRATEGIES - A SYNTHESIS OF RESEARCH RESULTS

被引：93

作者：

FERN, EF ^{[1
]}

MONROE, KB ^{[1
]}

AVILA, RA ^{[1
]}

机构：

[1] BALL STATE UNIV,MKT,MUNCIE,IN 47306

来源：

JOURNAL OF MARKETING RESEARCH | 1986年 / 23卷 / 02期

关键词：

D O I：

10.2307/3151661

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：144 / 152

页数：9

共 20 条

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