STRATEGIC IMPLICATIONS OF MARKET SHARE ATTRACTION MODELS

被引：40

作者：

KARNANI, A

机构：

来源：

关键词：

D O I：

10.1287/mnsc.31.5.536

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

引用

页码：536 / 547

页数：12

共 28 条

[1]

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[2]

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[3]

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BALIGH, HH ;

RICHARTZ, LE .

[5] MORE ON A MARKET SHARE THEOREM [J].

BARNETT, AI .

[6] MARKET SHARE THEOREM [J].

BELL, DE ;

KEENEY, RL ;

LITTLE, JDC .

[7]

BULTEZ A, 1977, MARKETING NEUE ERGEB

[8] COMMENT ON A MARKET SHARE THEOREM [J].

CHATFIELD, C .

[9]

Comanor W.S., 1974, ADVERTISING MARKET P

[10] MODEL OF DUOPOLY SUGGESTING A THEORY OF ENTRY BARRIERS [J].

DIXIT, A .

BELL JOURNAL OF ECONOMICS, 1979, 10 (01) :20-32