WORD-OF-MOUTH PROCESSES IN DIFFUSION OF A MAJOR TECHNOLOGICAL INNOVATION

被引：91

作者：

CZEPIEL, JA ^{[1
]}

机构：

[1] NYU,GRAD SCH BUSINESS ADM,NEW YORK,NY 10003

来源：

关键词：

D O I：

10.2307/3150555

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：172 / 180

页数：9

共 22 条

[1] ALBA RD, UNPUBLISHED PAPER
[2] ALLVINE FC, 1968, P AM MARKETING ASS, P341
[3] *AM IR STEEL I, 1971, STEEL INDUSTRY TODAY
[4] Coleman JS., 1966, MED INNOVATION DIFFU
[5] Festinger L., 1950, SOCIAL PRESSURES INF
[6] SPHERE OF INFLUENCE
LEVINE, JH
[J]. AMERICAN SOCIOLOGICAL REVIEW, 1972, 37 (01) : 14 - +
[7] WORD-OF-MOUTH COMMUNICATION IN INDUSTRIAL ADOPTION PROCESS
MARTILLA, JA
[J]. JOURNAL OF MARKETING RESEARCH, 1971, 8 (02) : 173 - 178
[8] MERRILL FE, 1962, SOC CULTURE
[9] MERRILL FE, 1969, SOC CULTURE
[10] MOORE WE, 1971, ENCYCLOPEDIA AM