WORD-OF-MOUTH PROCESSES IN DIFFUSION OF A MAJOR TECHNOLOGICAL INNOVATION

被引：91

作者：

CZEPIEL, JA ^{[1
]}

机构：

[1] NYU,GRAD SCH BUSINESS ADM,NEW YORK,NY 10003

来源：

关键词：

D O I：

10.2307/3150555

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：172 / 180

页数：9

共 22 条

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[17] Rogers EM., 2003, DIFFUSION INNOVATION, V5
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