FROM CONSUMER CHOICE PROCESS TO AGGREGATE ANALYSIS - MARKETING INSIGHTS FOR MODELS OF MEAT DEMAND

被引：5

作者：

PIGGOTT, NE ^{[1
]}

WRIGHT, VE ^{[1
]}

机构：

[1] UNIV NEW ENGLAND,DEPT AGR ECON & BUSINESS MANAGEMENT,ARMIDALE,NSW 2351,AUSTRALIA

来源：

AUSTRALIAN JOURNAL OF AGRICULTURAL ECONOMICS | 1992年 / 36卷 / 03期

关键词：

D O I：

10.1111/j.1467-8489.1992.tb00521.x

中图分类号：

F3 [农业经济];

学科分类号：

0202 ; 020205 ; 1203 ;

摘要：

The presence or absence of structural change in meat demand is critical to marketing decision making. If change is present, marketing bodies need to know what underlies the change so that the most appropriate response can be identified. Marketing theory is considered as a possible source of more explicit models of demand which may lead to a better understanding of consumption patterns and structural change.

引用

页码：233 / 248

页数：16

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