COMPARABILITY AND COMPARISON LEVELS USED IN CHOICES AMONG CONSUMER PRODUCTS

被引：20

作者：

CORFMAN, KP

机构：

来源：

JOURNAL OF MARKETING RESEARCH | 1991年 / 28卷 / 03期

关键词：

D O I：

10.2307/3172873

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

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页码：368 / 374

页数：7

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