THE DIFFERENTIAL PROCESSING OF PRODUCT CATEGORY AND NONCOMPARABLE CHOICE ALTERNATIVES

被引：57

作者：

JOHNSON, MD

机构：

来源：

JOURNAL OF CONSUMER RESEARCH | 1989年 / 16卷 / 03期

关键词：

D O I：

10.1086/209216

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：300 / 309

页数：10

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