1ST ORDER AND 2ND ORDER COGNITIVE EFFECTS IN ATTITUDE-CHANGE

被引：15

作者：

LUTZ, RJ ^{[1
]}

机构：

[1] UNIV CALIF,LOS ANGELES,CA 90024

来源：

关键词：

D O I：

10.1177/009365027500200309

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

引用

页码：289 / 299

页数：11

共 9 条

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[2]

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[3] ATTITUDES AND OPINIONS [J].

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[4]

Fishbein M., 1967, READINGS ATTITUDE TH, P477

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SOCIOMETRY, 1972, 35 (03) :448-&

[6]

LUTZ RJ, 1975, J CONSUMER RESEARCH, V2, P1

ROSENBERG, MJ .

[8] ISSUES IN MARKETINGS USE OF MULTI-ATTRIBUTE ATTITUDE MODELS [J].

WILKIE, WL ;

PESSEMIER, EA .

[9] COGNITIVE PROCESSES MEDIATING ACCEPTANCE OF ADVERTISING [J].

WRIGHT, PL .