ASSESSING THE ROLE OF EMOTIONS AS MEDIATORS OF CONSUMER RESPONSES TO ADVERTISING

被引：868

作者：

HOLBROOK, MB

BATRA, R

机构：

来源：

关键词：

D O I：

10.1086/209123

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：404 / 420

页数：17

共 104 条

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AAKER, DA
STAYMAN, DM
HAGERTY, MR
[J]. JOURNAL OF CONSUMER RESEARCH, 1986, 12 (04) : 365 - 381
[2] AAKER DA, 1981, J ADVERTISING RES, V21, P15
[3] AHTOLA OT, 1985, ADV CONSUM RES, V12, P7
[4] [Anonymous], 1977, HUMAN EMOTIONS
[5] Arnold M.B., 1960, EMOTION PERSONALITY, VVolume 1
[6] AFFECTIVE RESPONSES MEDIATING ACCEPTANCE OF ADVERTISING
BATRA, R
RAY, ML
[J]. JOURNAL OF CONSUMER RESEARCH, 1986, 13 (02) : 234 - 249
[7] BATRA R, 1984, THESIS STANFORD U
[8] Batra R., 1986, ROLE AFFECT CONSUMER, P53
[9] Batra R., 1985, PSYCHOL PROCESSES AD, P13
[10] IMPORTANCE OF HALO EFFECTS IN MULTI-ATTRIBUTE ATTITUDE MODELS
BECKWITH, NE
LEHMANN, DR
[J]. JOURNAL OF MARKETING RESEARCH, 1975, 12 (03) : 265 - 275