NEW PRODUCTS - WHAT DISTINGUISHES THE WINNERS

[1] BOOZALLEN, 1982, NEW PRODUCT WINNERS, P7

[2] Cooper R., 1990, BUSINESS HORIZON MAY, P44

[3] Cooper R.G., 1988, J MARK MANAG, V3, P238

[4] Cooper R.G., 1988, WINNING NEW PRODUCTS, V5th edn

[5] NEW PRODUCTS - WHAT SEPARATES WINNERS FROM LOSERS [J]. JOURNAL OF PRODUCT INNOVATION MANAGEMENT, 1987, 4 (03) : 169 - 184

[6] PREDEVELOPMENT ACTIVITIES DETERMINE NEW PRODUCT SUCCESS [J]. INDUSTRIAL MARKETING MANAGEMENT, 1988, 17 (03) : 237 - 247

[7] RESOURCE-ALLOCATION IN THE NEW PRODUCT PROCESS [J]. INDUSTRIAL MARKETING MANAGEMENT, 1988, 17 (03) : 249 - 262

[8] AN INVESTIGATION INTO THE NEW PRODUCT PROCESS - STEPS, DEFICIENCIES, AND IMPACT [J]. JOURNAL OF PRODUCT INNOVATION MANAGEMENT, 1986, 3 (02) : 71 - 85

[1] BOOZALLEN, 1982, NEW PRODUCT WINNERS, P7

[2] Cooper R., 1990, BUSINESS HORIZON MAY, P44

[3] Cooper R.G., 1988, J MARK MANAG, V3, P238

[4] Cooper R.G., 1988, WINNING NEW PRODUCTS, V5th edn

[5] NEW PRODUCTS - WHAT SEPARATES WINNERS FROM LOSERS [J]. JOURNAL OF PRODUCT INNOVATION MANAGEMENT, 1987, 4 (03) : 169 - 184

[6] PREDEVELOPMENT ACTIVITIES DETERMINE NEW PRODUCT SUCCESS [J]. INDUSTRIAL MARKETING MANAGEMENT, 1988, 17 (03) : 237 - 247

[7] RESOURCE-ALLOCATION IN THE NEW PRODUCT PROCESS [J]. INDUSTRIAL MARKETING MANAGEMENT, 1988, 17 (03) : 249 - 262

[8] AN INVESTIGATION INTO THE NEW PRODUCT PROCESS - STEPS, DEFICIENCIES, AND IMPACT [J]. JOURNAL OF PRODUCT INNOVATION MANAGEMENT, 1986, 3 (02) : 71 - 85