TESTING COMPETITIVE MARKET STRUCTURES - AN APPLICATION OF WEIGHTED LEAST-SQUARES METHODOLOGY TO BRAND SWITCHING DATA

被引：7

作者：

NOVAK, TP

STANGOR, C

机构：

[1] YOUNG & RUBICAM,NEW YORK,NY 10017

[2] MICHIGAN STATE UNIV,PSYCHOL,E LANSING,MI 48824

来源：

MARKETING SCIENCE | 1987年 / 6卷 / 01期

关键词：

D O I：

10.1287/mksc.6.1.82

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：82 / 97

页数：16

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