THE LEAD-IN STRATEGY FOR PRIME-TIME TV - DOES IT INCREASE THE AUDIENCE

被引：31

作者：

TIEDGE, JT

KSOBIECH, KJ

机构：

来源：

JOURNAL OF COMMUNICATION | 1986年 / 36卷 / 03期

关键词：

D O I：

10.1111/j.1460-2466.1986.tb01437.x

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

引用

页码：51 / 63

页数：13

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