INCREASE RESPONSE TO INDUSTRIAL SURVEYS

被引：18

作者：

HANSEN, RA

TINNEY, C

RUDELIUS, W

机构：

[1] UNIV MINNESOTA,SCH MANAGEMENT,MINNEAPOLIS,MN 55455

[2] ST LOUIS UNIV,SCH BUSINESS ADM,ST LOUIS,MO 63103

来源：

关键词：

D O I：

10.1016/0019-8501(83)90003-2

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：165 / 169

页数：5

共 6 条

[1]

HANSEN RA, 1977, ADV CONSUMER RES, V5, P99

[2]

HOUSTON MJ, 1976, J MARKETING RES NOV, P397

[3] MAIL SURVEYS AND RESPONSE RATES - LITERATURE REVIEW [J].

KANUK, L ;

BERENSON, C .

[4] STIMULATING RESPONSES TO MAILED QUESTIONNAIRES - REVIEW [J].

LINSKY, AS .

REINGEN, PH ;

KERNAN, JB .

[6]

STAFFORD JE, 1966, J MARKETING RES, P410