BUYERS AND SELLERS EXPLANATIONS FOR PRODUCT FAILURE - WHO DONE IT

被引：123

作者：

FOLKES, VS ^{[1
]}

KOTSOS, B ^{[1
]}

机构：

[1] CLAREMONT GRAD SCH,POMONA,CA

来源：

JOURNAL OF MARKETING | 1986年 / 50卷 / 02期

关键词：

D O I：

10.2307/1251601

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：74 / 80

页数：7

共 27 条

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