PRODUCT MANAGER IN PERSPECTIVE

被引：8

作者：

GIESE, TD ^{[1
]}

WEISENBERGER, TM ^{[1
]}

机构：

[1] UNIV RICHMOND,E CLAIBORNE ROBINS SCH BUSINESS,DEPT MARKETING,RICHMOND,VA 23173

来源：

关键词：

D O I：

10.1016/0148-2963(82)90033-9

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：267 / 277

页数：11

共 15 条

[1]

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[3]

CLEWETT RM, 1975, HARVARD BUS REV, V53, P65

[4] PRODUCT MANAGER AS AN INFLUENCE AGENT [J].

GEMMILL, GR ;

WILEMON, DL .

[5]

GIESE TD, 1978, P MIDWEST MARKETING

[6] PRODUCT MANAGEMENT ON TRIAL [J].

HISE, RT ;

KELLY, JP .

[7]

LEEZENBAUM R, 1970, MARKETING COMMUNICAT, V298, P40

[8]

LUCAS DB, 1972, J ADVERTISING RES, V12, P41

[9] INTERFACES OF A PRODUCT MANAGER [J].

LUCK, DJ .

[10]

LUCK DJ, 1965, HARVARD BUS REV, V43, P143