GOOD EMPIRICAL GENERALIZATIONS

被引：60

作者：

BARWISE, P

机构：

来源：

MARKETING SCIENCE | 1995年 / 14卷 / 03期

关键词：

EMPIRICAL GENERALIZATIONS; RESEARCH METHODS; SCIENCE; KNOWLEDGE DEVELOPMENT; REPLICATION; SCOPE; PHENOMENA; METAANALYSIS;

D O I：

10.1287/mksc.14.3.G29

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

As well as being generalizations based on repeated empirical evidence, good empirical generalizations have five other characteristics: scope, precision, parsimony, usefulness, and a link with theory.

引用

页码：G29 / G35

页数：7

共 25 条

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