THE FUTURE OF RESEARCH IN MARKETING - MARKETING SCIENCE

[1] EQUILIBRIUM STOCHASTIC CHOICE AND MARKET PENETRATION THEORIES - DERIVATIONS AND COMPARISONS [J]. MANAGEMENT SCIENCE, 1976, 22 (10) : 1051 - 1063

[2] NEW PRODUCT GROWTH FOR MODEL CONSUMER DURABLES [J]. MANAGEMENT SCIENCE SERIES A-THEORY, 1969, 15 (05): : 215 - 227

[3] A STOCHASTIC BRAND CHOICE FRAMEWORK FOR ECONOMETRIC MODELING OF TIME-SERIES MARKET SHARE BEHAVIOR [J]. JOURNAL OF MARKETING RESEARCH, 1980, 17 (04) : 486 - 497

[4] THEORY OF STOCHASTIC PREFERENCE AND BRAND SWITCHING [J]. JOURNAL OF MARKETING RESEARCH, 1974, 11 (01) : 1 - 20

[5] TEMPORAL AGGREGATION, THE DATA INTERVAL BIAS, AND EMPIRICAL ESTIMATION OF BIMONTHLY RELATIONS FROM ANNUAL DATA [J]. MANAGEMENT SCIENCE, 1983, 29 (01) : 1 - 11

[6] Bass FM, 1984, MARKETING SCI, V3, P267

[7] BASS FM, 1992, 50692 U TEX SCH MAN

[8] BASS FM, 1986, J MARKETING RES, V29, P291

[9] BLATTBERG R, 1980, MARKETING LETT, V1, P81

[10] *BOST CONS GRP, 1968, PERSP EXP

[1] EQUILIBRIUM STOCHASTIC CHOICE AND MARKET PENETRATION THEORIES - DERIVATIONS AND COMPARISONS [J]. MANAGEMENT SCIENCE, 1976, 22 (10) : 1051 - 1063

[2] NEW PRODUCT GROWTH FOR MODEL CONSUMER DURABLES [J]. MANAGEMENT SCIENCE SERIES A-THEORY, 1969, 15 (05): : 215 - 227

[3] A STOCHASTIC BRAND CHOICE FRAMEWORK FOR ECONOMETRIC MODELING OF TIME-SERIES MARKET SHARE BEHAVIOR [J]. JOURNAL OF MARKETING RESEARCH, 1980, 17 (04) : 486 - 497

[4] THEORY OF STOCHASTIC PREFERENCE AND BRAND SWITCHING [J]. JOURNAL OF MARKETING RESEARCH, 1974, 11 (01) : 1 - 20

[5] TEMPORAL AGGREGATION, THE DATA INTERVAL BIAS, AND EMPIRICAL ESTIMATION OF BIMONTHLY RELATIONS FROM ANNUAL DATA [J]. MANAGEMENT SCIENCE, 1983, 29 (01) : 1 - 11

[6] Bass FM, 1984, MARKETING SCI, V3, P267

[7] BASS FM, 1992, 50692 U TEX SCH MAN

[8] BASS FM, 1986, J MARKETING RES, V29, P291

[9] BLATTBERG R, 1980, MARKETING LETT, V1, P81

[10] *BOST CONS GRP, 1968, PERSP EXP