TEMPORAL AGGREGATION, THE DATA INTERVAL BIAS, AND EMPIRICAL ESTIMATION OF BIMONTHLY RELATIONS FROM ANNUAL DATA

被引：55

作者：

BASS, FM

LEONE, RP

机构：

[1] PURDUE UNIV,KRANNERT GRAD SCH MANAGEMENT,W LAFAYETTE,IN 47907

[2] UNIV TEXAS,AUSTIN,TX 78717

来源：

关键词：

D O I：

10.1287/mnsc.29.1.1

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

引用

页码：1 / 11

页数：11

共 15 条

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[4] ECONOMETRIC MEASUREMENT OF DURATION OF ADVERTISING EFFECT ON SALES
CLARKE, DG
[J]. JOURNAL OF MARKETING RESEARCH, 1976, 13 (04) : 345 - 357
[5] MEASURING THE CUMULATIVE EFFECTS OF ADVERTISING ON SALES - RESPONSE
CLARKE, DG
[J]. JOURNAL OF MARKETING RESEARCH, 1979, 16 (02) : 286 - 289
[6] DHRYMES PJ, 1971, PROBLEMS ESTIMATION
[7] FRILICHES Z, 1967, ECONOMETRICA, V35, P16
[8] Koyck L. M., 1954, DISTRIBUTED LAGS INV
[9] MERLOVE M, 1961, J FARM EC, V40, P301
[10] AGGREGATION OVER TIME IN DISTRIBUTED LAG MODELS
MUNDLAK, Y
[J]. INTERNATIONAL ECONOMIC REVIEW, 1961, 2 (02) : 154 - 163