PARADIGMS LOST - ON THEORY AND METHOD IN RESEARCH IN MARKETING

[1] [Anonymous], SOCIAL THEORY SOCIAL

[2] ARNDT J, 1978, ADV CONSUMER RES, V5, P185

[3] Bagozzi R.P., 1980, CAUSAL MODELS MARKET

[4] Bellenger DN., 1976, QUALITATIVE RES MARK

[5] Bogdan R., 1975, INTRO QUALITATIVE RE

[6] Brodbeck M., 1982, MARKETING THEORY PHI, P1

[7] BUSH RT, 1982, MARKETING THEORY PHI

[8] FOCUS GROUPS AND NATURE OF QUALITATIVE MARKETING-RESEARCH [J]. JOURNAL OF MARKETING RESEARCH, 1977, 14 (03) : 353 - 364

[9] BEYOND 2 DISCIPLINES OF SCIENTIFIC PSYCHOLOGY [J]. AMERICAN PSYCHOLOGIST, 1975, 30 (02) : 116 - 127

[10] DEUTSCHER I, 1970, QUALITATIVE METHODOL

[1] [Anonymous], SOCIAL THEORY SOCIAL

[2] ARNDT J, 1978, ADV CONSUMER RES, V5, P185

[3] Bagozzi R.P., 1980, CAUSAL MODELS MARKET

[4] Bellenger DN., 1976, QUALITATIVE RES MARK

[5] Bogdan R., 1975, INTRO QUALITATIVE RE

[6] Brodbeck M., 1982, MARKETING THEORY PHI, P1

[7] BUSH RT, 1982, MARKETING THEORY PHI

[8] FOCUS GROUPS AND NATURE OF QUALITATIVE MARKETING-RESEARCH [J]. JOURNAL OF MARKETING RESEARCH, 1977, 14 (03) : 353 - 364

[9] BEYOND 2 DISCIPLINES OF SCIENTIFIC PSYCHOLOGY [J]. AMERICAN PSYCHOLOGIST, 1975, 30 (02) : 116 - 127

[10] DEUTSCHER I, 1970, QUALITATIVE METHODOL