ASSESSING THE PREDICTIVE ACCURACY OF 2 UTILITY-BASED THEORIES IN A MARKETING CHANNEL NEGOTIATION CONTEXT

被引：51

作者：

ELIASHBERG, J ^{[1
]}

LATOUR, SA ^{[1
]}

RANGASWAMY, A ^{[1
]}

STERN, LW ^{[1
]}

机构：

[1] NORTHWESTERN UNIV, KELLOGG GRAD SCH MANAGEMENT, EVANSTON, IL 60201 USA

来源：

JOURNAL OF MARKETING RESEARCH | 1986年 / 23卷 / 02期

关键词：

D O I：

10.2307/3151657

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：101 / 110

页数：10

共 54 条

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