EFFECTS OF MODEL ATTRACTIVENESS ON SALES RESPONSE

被引：54

作者：

CABALLERO, MJ ^{[1
]}

SOLOMON, PJ ^{[1
]}

机构：

[1] ARNOLD HARWELL & MCCLAIN, DALLAS, TX USA

来源：

JOURNAL OF ADVERTISING | 1984年 / 13卷 / 01期

关键词：

D O I：

10.1080/00913367.1984.10672870

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：17 / 23

页数：7

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