EFFECTS OF MODEL ATTRACTIVENESS ON SALES RESPONSE

被引：54

作者：

CABALLERO, MJ ^{[1
]}

SOLOMON, PJ ^{[1
]}

机构：

[1] ARNOLD HARWELL & MCCLAIN, DALLAS, TX USA

来源：

JOURNAL OF ADVERTISING | 1984年 / 13卷 / 01期

关键词：

D O I：

10.1080/00913367.1984.10672870

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：17 / 23

页数：7

共 36 条

[11]

EDWARDS AL, 1972, EXPT DESIGN PSYCHOL

[12]

ENGEL JF, 1979, PROMOTIONAL STRATEGY

[13] EFFECTS OF SOURCE AND APPEAL ON MAIL SURVEY RESPONSE PATTERNS [J].

HOUSTON, MJ ;

NEVIN, JR .

JOURNAL OF MARKETING RESEARCH, 1977, 14 (03) :374-378

[14] EFFECT OF LIMITATIONS ON NUMBER OF CRITERION SCORE VALUES ON SIGNIFICANCE LEVEL OF F-TEST [J].

HSU, TC ;

FELDT, LS .

AMERICAN EDUCATIONAL RESEARCH JOURNAL, 1969, 6 (04) :515-527

[15] EFFECTS OF HUMAN MODELS ON PERCEIVED PRODUCT QUALITY [J].

KANUNGO, RN ;

PANG, S .

JOURNAL OF APPLIED PSYCHOLOGY, 1973, 57 (02) :172-178

[16]

KRESS GJ, EFFECT END DISPLAYS

[17] IS JUSTICE REALLY BLIND - INFLUENCE OF LITIGANT PHYSICAL ATTRACTIVENESS ON JURIDICAL JUDGMENT [J].

KULKA, RA ;

KESSLER, JB .

JOURNAL OF APPLIED SOCIAL PSYCHOLOGY, 1978, 8 (04) :366-381

[18]

LASTOVICKA J, 1979, ATTITUDE RES PLAYS H

[19] PHYSICAL ATTRACTIVENESS AS AN INPUT IN SOCIAL EXCHANGES [J].

MATHES, EW ;

EDWARDS, LL .

JOURNAL OF PSYCHOLOGY, 1978, 98 (02) :267-275

[20] SEXUAL DIFFERENCES IN PHYSICAL ATTRACTIVENESS AS A DETERMINANT OF HETEROSEXUAL LIKING [J].

MILLER, HL ;

RIVENBARK, WH .

PSYCHOLOGICAL REPORTS, 1970, 27 (03) :701-+

← 1 2 3 4 →